If you're scheduling the report and you want the value to appear in the name of the report in CRS or BO, there is no way to do that. I have created an Idea on Idea Place to allow the addition of parameter values to the title and/or file names of schedules - you can vote on it here: http://bit.ly/1qcY0RQ. However, I don't know of any way to add data from the report.
-Dell